When it comes to enhancing brand reputation and customer engagement, the possibilities video presents are huge, and live streaming on social media is increasingly being used by businesses.

Facebook Live and Instagram Live, as well as similar offerings from YouTube, Twitter and LinkedIn are presenting a clear path to reach new audiences far and wide. 

Live streaming is a great way to promote your business and showcase your company’s ethos and culture. 

Why Live Stream?

Live video has significant potential when part of a marketing campaign.

According to Vimeo Livestream, 80% of people would rather watch live video from a brand than read a blog, while 82% prefer live video to social posts.

Statista research shows 63% of people aged between 18-34 watch live streaming content on a regular basis, while 67% of people who watched a live streaming event bought a ticket to a similar event in the future according to Vimeo Livestream. 

This is just the tip of the iceberg. With the live streaming market predicted to be worth US$247 billion by 2027, this trend is only going one way. 

With all this in mind, getting your approach to video and live streaming right just got a whole lot more important. 

What to Include in a Live Stream

Choosing what to include in your live streaming is important, as you can imagine!

If you’re a retailer, sneak peeks of new and exciting products are a good option. 

Equally, how-to guides for viewers or demonstrations on how to use a product effectively are popular.

Event broadcasts are also a way of promoting and pushing what your business is doing via live streams.

Webinars and Q&A sessions are also a great way to engage with your audience. This can position you as an industry authority, but be sure to present your business streaming efforts in an engaging way.

How to Get Started

While the live nature means some things can’t be completely controlled, avoid mistakes that make the operation look a bit amateur. Dead parts of your stream or sections that are messy will only turn people away. Following a best practice checklist can help you get the right kind of plan set up. 

Also look to promote your live streaming event extensively with a solid communications plan. The last thing you want is for nobody to tune in, particularly given how effective live streaming can be. Don’t let your hard work go to waste!

Get Your Live Streaming Video Off the Ground

With a host of creative video expertise within our team, we can help get the ball rolling and plan the best content for you. To chat, give us a call or drop us an email.