Video Ads That Inspired Us In 2021
Here at CH Towers, we like to share. Whether that’s a timely GIF, Gary’s homemade sausage rolls, or creative ideas during our brainstorms.
We’re always on the lookout for new trends and styles and how those are being used creatively in video content.
For years now, we’ve been using one of our Slack channels (aptly named ‘cool ideas’) to post hundreds of videos that we like the look of, so everyone in our team can be in the know. Here’s a few that really inspired us in 2021:
MINI - URBAN-X
Bustling imagery and city footage highlights the divide between city lovers vs city haters. We love the contrast shown throughout as well the physicality of the imagery, favouring messaging on billboards over digital text on screen. Our favourite part? Maybe the split-screen pizza box showing the city’s food delights.
Chipotle: A Future Begins
Among the team at CH we love so many different aspects of this. The smooth camera moves, the superb stop motion animation and the tactile look of the models and sets. It’s a very strong follow up to the fantastic ‘Back to the Start’ Chipotle advert from 2011 – well worth checking out.
Sainsbury’s - A Christmas to Savour
A visual celebration of the fabulous chaos that happens in a slice of time at Christmas, reminding us all what we’ve been missing recently. A superb ad with slow motion trickery and a fabulous soundtrack - Sainsbury’s have really nailed the Christmas ad this year.
Apple – Start Up
A great audio-led promo starring A G Cook showing how even a tiny click, pop or alert can be crafted into something more. A great piece to honour Apple’s roots whilst showcasing the products they’ve released in a creative way.
Anchor & Spotify - Podcast Subscriptions
Superbly designed and executed promo exploring podcasts and what they bring to audiences. We love the pythonesque cutouts, the smooth animation and the sound effects which bring everything together so well.
Google – Life Unfolds
Mixing 3D origami and a stylised set, this promo explores the work of Nobuyuki Yamaga and the features of Android TalkBack that allow him to create his origami art.
KPMG – Welcome Back to the Office
As many workers were transitioning back to the office, KPMG Norway led the way showing how their employees can bring both the good and bad of ‘WFH’ with them. Hilarious and engaging, a perfect employee engagement video.
HSBC – Opportunity Doesn't do Borders
A clear narrative and a simple metaphor help this TV ad from HSBC to resonate with a wider audience. Sometimes simple, and thoughtful, is best.
Say hello@ch-video.com to get inspiration for your next video.
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