Using Video to Enhance Your Facebook Page

6th April 2018 by CH

It’s a no brainer that Facebook should be included in your brand or business content strategy. It may feel a bit old school these days but FB is still continuing to grow in popularity with a massive 2 billion active users in the UK [1].

One of the best ways to get noticed is to share videos!

Help boost your Facebook page’s popularity and engagement using these tips…

Boost Viewing Time Organically

Uploading your video directly to Facebook instead of posting a link means that your video will automatically play when users scroll down their newsfeed. This is a great advantage as automatically launched videos grab and hold their attention. Autoplaying boosts video view time by 12% [2]

Plus, the audio default setting mutes the video until the user actively clicks on it, so it’s not annoying.

It’s Hip to be Square 🙂

Square video (1:1) takes up 78% more ‘real estate’ in a mobile newsfeed than a standard landscape video does. This is why we’ve started to reversion more and more of our videos into square format so clients can upload them to their Facebook and Instagram.

Choose Your Title & Text

This is super simple but it’s easy to forget how important the right title is. Choose your title carefully and add an attention-grabbing description with a call-to-action. Then add some relevant tags to reach out to the right people.

Because your video will autoplay with no sound, adding captions will help draw your audience in. This can be done when you’re uploading your video to your page’s Video Library. It’s a good idea to check this before posting as some words may be slightly wrong!

Analyse Video Performance

The Facebook Page Insights feature provides data on the performance of your videos, including your total views and how many minutes people are watching.

And you don’t have to be a Social guru to take advantage of this data! Take a look to see what’s working and what’s not. This can really help improve your video content going forward.

Create Your Own Video Playlists

What’s interesting is we’re seeing that Brands are actually starting to use Facebook Video more than YouTube [3], including the BBC.

Like Youtube, you can now create playlists and featured videos on Facebook which allows you to take control of people’s experience of navigating through your videos.

To make the most of your video content on Facebook, say hello@ch-video.com.

[1] http://www.rosemcgrory.co.uk/2018/01/01/uk-social-media-statistics-for-2018/

[2] https://blog.hootsuite.com/facebook-statistics/

[3] https://www.socialbakers.com/blog/2335-facebook-video-is-now-bigger-than-youtube-for-brands/