Video Production Trends to Look Out for in 2022
Whether it’s a six second ad or a compilation, video is one of the most popular and engaging ways of capturing audiences.
As video looks set to be even more of a powerhouse for companies and advertisers in 2022, we wanted to share our predictions for trends to look out for. Keep your eyes peeled!
Personalised Videos
Much like email marketing, adding personalisation into your content shows promising results in user engagement. For video content, although this is not widely used, it's certainly an up and coming trend. The principle is simple, allowing parts of the video to include the viewer's name, behaviours, preferences etc.
According to
Forbes, personalization in marketing converts
202% better than non personalized media and offers
20x the ROI. Combined with video’s dominance as the number one form of media used today, it's clear to see why personalised video is set to be the strongest way to capture attention in 2022.
Search Optimized Videos
Labelling and segmenting content according to the topics you are covering, allows Google to optimise search results and place your video in front of the right people. Using tags also allows you to better target your content to specific search queries. This is another area relatively new to markets, but it's a trend worth exploring in the following year.
Short Form Videos
In 2022, we expect a majority of brands to turn to short-form, explainer videos for their content. With most platforms (Instagram Reels, TikTok, Twitter etc) expanding their short form offerings, brands should utilise and prioritise short-form content offerings. Short form videos add value that audiences can use in their day to day, increasing retention opportunities.
According to HubSpot’s 2022 Marketing Industry Trends Survey, 30% of social media marketers plan to invest more in short-form video than any other strategy in 2022. Meanwhile, 33% plan to leverage short-form video for the first time in 2022.
Short form videos are particularly lucrative, as predicted by
Statista. Statista stated that the number of TikTok users is set to grow by 1,110,000 users in 2022.
Get your video content off the ground
As with any video strategy, it’s important your content has a detailed
plan. Follow our
best practises checklist to help achieve your full video potential!
With a ton of creative expertise here at CH Towers, we can help get the ball rolling and plan the best content for you. Say hello, give us a call or drop us an email.
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