Where Video Could Be Used Within Your Business
April 9, 2019
09th April 2019 by CH
Increasing visibility, engagement and revenue are paramount for any company and using video to reinforce these things can be a gamechanger.
Video is diverse, dynamic and a really engaging form of content. The rise of platforms like YouTube, DailyMotion, Vimeo, Snapchat and Netflix are all testament to its power.
So, we’ve picked out a few areas below where video content can be used from both an internal and external perspective.
Marketing and Advertising
Utilising video in marketing and promotional collateral is one of the most obvious ways to help retain customers or consumers and also attract more by reaching an audience with a targeted campaign.
When it comes to u sing video in advertising and marketing , there are many ways to do this to your advantage.
Who We Are Videos – What’s your business or brand all about? What are your unique selling points? Why should somebody use your products or services? ‘Who We Are’ style videos provide all the information consumers need to know about what you do and what you stand for as a business or brand. These can take on many forms and styles, but the purpose should be totally clear.
Case Studies/Testimonials – Done some great work for a customer recently and want to shout about it? These types of videos should quickly and succinctly explain the story behind your success. Get people involved on camera, to give it a human element, which people can identify with.
Customer-Centric Videos – Brand loyalty is a big deal, so saying thanks to your followers and customers is a good idea. What do you want to say to them? What messages do you want to convey? Get this right and your existing customers and followers will be delighted with that personal touch, but you could see new ones coming your way too.
Sales
Think of a typical product page on a website. Product photo, product description and pricing details? These are crucial elements for sure, but most will have this information presented in a static way. Something more dynamic and visual can have a big impact and using video as a sales tool is a more effective approach.
Learn more about how to present information through video
According to Unbounce , having video on landing pages can increase conversions by as much as 80%.
Of course, many businesses will have hundreds or possibly thousands of products available to customers, so making individual videos isn’t always realistic.
But by carefully selecting certain items or product lines and making a short product video to showcase how they could be used and why people should buy them, could see a big boost in conversions.
Internal
Video is a brilliant addition to internal communication and campaigns because it’s a chance to talk about company culture and what makes your business what it is, as well as reinforce and reward the people that work there.
This will vary depending on the size of your company but being able to show prospective employees insightful recruitment videos can also encourage them to join your ranks.
Internal video is also a really effective way to help new staff settle in and know what to expect. It can also be good for training purposes and helping everybody get up to speed.
Learn more about how to use videos within your business
Key Considerations
Firstly, what type of video are you looking to produce?
If you need to tell an in-depth story or deliver lots of detailed information, then a longer video feels right but this can limit effectiveness on certain online platforms.
For example, shorter videos are suited to social media platforms like Twitter or Instagram, while videos that might be uploaded to your company’s YouTube channel or embedded in your site can justifiably be longer.
Put some thought into how you’re going to get your video in front of the people you want to see it. Distribution is vital to make sure your video content has the desired effect.
There are lots of ways to use video to your advantage as a business. Be brave, be strategic and make it engaging to see a real benefit.
We specialise in creating bespoke video content for companies of all sizes. Get in touch to discuss your requirements.
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When Euronics came to us with a brief, it was a good one: take a true story about an extraordinary delivery and turn it into something worth watching. The Brief Joe, a Euronics delivery agent, had been tasked with getting a chest freezer to a customer in rural Wales. The road ran out. He carried on anyway, on foot, through fields, across rivers and over hills. The customer was delighted. The story deserved to be told. Euronics asked us to produce a short comedic video retelling that journey. The challenge was finding the right visual language to match the scale of the tale. The Concept We pitched several approaches centred on a comic-book aesthetic, bold, energetic and a little tongue-in-cheek. It felt like the right fit: a story that was equal parts heroic and absurd, told in a style that leaned into both. The concept paired real interview footage of Joe with AI-generated visuals to bring his journey to life. Where a traditional shoot would have required location days across Welsh countryside, generative AI gave us the tools to illustrate the story scene by scene. Creative Wrangling We filmed Joe against a studio blue backdrop, letting him tell the story in his own words. His delivery did a lot of the heavy lifting (puns intended!), dry, matter-of-fact and quietly brilliant. The AI-generated visuals were built around detailed multi-angle reference sheets for Joe, the Euronics van and the chest freezer.
Generative AI can easily open doors to help create bespoke, crafted content to elevate a video beyond the usual approaches. Recently we tested the latest AI tools to create vast scenic landscapes, humorous underwater worlds and visual effects shots for several campaigns. The tools have advanced a long way over the last few years and the barriers to creating believable or imaginative worlds are fading away all the time. Need an underwater disco full of dancing fish? Got it. A speaking anthropomorphic clown fish? Absolutely. The Key is Consistency It was key to ensure a good amount of consistency across each video. We created multi-angle reference sheets of characters and key objects and use node-based tools to link these, and additional brand references, to ensure the look was maintained throughout. The tools are now in a place where you can also direct and control the results much more closely. Camera moves, lens choices and lighting can be defined and adjusted to get closer to the image or video that you’re looking for and as the creative options expand, options for creativity within each shot expand infinitely.
We're thrilled to announce that we won not one, or two, but THREE Lens Awards at Communicate Magazine's prestigious awards event. We won awards for best One-off Video Campaign (Bronze) and Best Lifestyle and Wellbeing (Gold) for our work with Essity , a global hygiene and health leader that trusted us to transform essential H&S by producing a fresh and memorable induction video for visitors to their historic Oakenholt Mill. Delivering key messages with humour and heart, our approach stars children from real Essity employees as the mill’s pint-sized operators. It was a silver for Best Live or Experiential Video, celebrating our cinematic event work with PepsiCo . The Away from Home team’s breakout room at an international conference contained five ultrawide 4K screens stretching nearly 30 meters. Where we delivered 20 videos and nearly 70 assets overall, blending real footage, AI generated visuals, and synchronised side-screen magic. A panoramic feel that supported our client’s event in a whole new way. Thank you to our awesome team of in-house creatives. Photographed, a delegation from CH attended the event on behalf of the whole company.
