If a picture is worth 1000 words, the value of video could equate to the filmography of Quentin Tarantino, and his books for good measure.

Consider this impact when connecting with your audience, guiding their attention and compelling them to stick around and watch your brand’s story unfold. 

It’s projected that there will be 3.5 billion video watchers every month in 2023. With this in mind, it doesn’t take rocket science to figure out that video marketing should be at the forefront of your strategy.

Why video content?

You might still have your doubts. Do you have enough resources? Is it worth it? First things first, videos can make you some serious money. 

The effectiveness of video isn’t even that surprising, after all, vision is our most dominant sense. Videos also build trust. The whole concept of marketing is based on trust and long term relationships, so by providing useful information and igniting emotions, you foster trust and present your products in a conversational form. Finally? Google. Google loves videos. Put simply, longer exposure builds trust and signals to search engines that your site has good content. Good news all round. 

What kind of video content?

Videos come in so many different forms, it can be hard to know which one will hit the home run. The possibilities are limitless, and there are a few topics that seem to hit the mark harder than others:

1. Customer or consumer partnerships and testimonials: A versatile way to build credibility and showcase features of your product or service
2. How-tos: These videos are great not only for establishing expertise and authority but for capturing the all important ‘how-to’ queries
3. Give a tour and introduce your culture - show the human side of your company, connect on an emotional level and let your personality shine through

Whatever video format you opt for, the purpose is usually to attract and engage your visitors, carrying them down the marketing funnel. With so many opportunities available, it’s no wonder a video content revolution is anticipated. 

As with any video strategy, it’s important your content has a detailed plan. Follow our best practices checklist to help achieve your full video potential!