A Quick Look at Our Production Process
How many times have you stopped to think about who's behind the scenes organising the production team, coordinating the shoots, dealing with all that lovely footage?
From pre-production to post, we have a load of big and little jobs to ensure a smooth, seamless process. Let’s take a quick look at how we work…
Pre-Production
What is it they say? Fail to plan, plan to fail. Especially with short turnaround times, it’s important to
plan your video content.
Everything starts with the brief. What’s the purpose of the video? Where’s it being shown? What’s the best way to bring your message to life visually?
Knowing your deadline upfront also ensures seamless production, so we can schedule and book in our studio and resources ready to edit the first version and have time to work on your amends, right up to final delivery.
Before any shooting, editing or motion graphics happens, we write a script, storyboard and sometimes a shot list. This is a collaborative process with all our clients so we can nail your messages, help the story carry weight and keep your viewers engaged!
Throughout the pre-production stage, our in-house directors, producers and production co-ordinators organise everything behind the scenes. Including sourcing talent, locations, preparing licenses and agreements and everything in between.
We create call sheets, risk assessments and method statements so everybody knows when and where they need to be. Everything’s agreed before shooting and after all plans are in place, it’s time to get into production, whether that’s editing, CGI, motion graphics or filming.
Ready to Roll
So, the shoot day is here! Depending on the requirements on set, our crews can be a big or small team. We always film at
4K resolution, meaning high-quality footage and lots of data after a long day of filming. We’re big fans of organising though so it’s
no sweat.
Whether it’s a live-action shoot, animation or motion graphics, our clients deserve the
highest quality videos. So, we have the latest software, equipment and friendly crew working hard to get the best results. Camera and sound operators focus on setting up kit to work with the location.
Timings on a shoot are key. So, we plan a tight schedule to maximise the time and capture all the content needed. But the most important thing? The tea and coffee run.
From Raw to Refined
Everything we shoot is copied to a secure hard drive and backed up, then reviewed at CH Video HQ. Then we begin rough cutting, sifting through all footage and putting the best clips into a sequence to match the storyline.
Now for the main edit! We weave our footage to create the first version of the video and upload this to Wipster, an online review platform where our clients can make comments and request changes. It’s a great way of replying to comments and keeping things streamlined.
Finishing Touches
Once the final edit has been approved, it’s time for ‘Picture-Lock’. This is when we refine everything from adding sound effects, to subtitles and colour grading. Here our edit team amp up colours, contrast, and visual tone, which makes a huge difference to the video. Finally, the finished video is exported at a high resolution and delivered to our clients. Ta da!
Want to find out more about how we work at CH Video?
Get in touch today or
read our other blogs.
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